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Ad Watch: Ubisoft's Tony Key on the Economy and Marketing Efficiency

At GDC last week, we caught up with Ubisoft's senior vp of sales and marketing, Tony Key, to get the veteran's take on game marketing in today's economy and whether or not big o...

  • Type: Adwatch
  • Posted: 03/30/2009

  • Written By: James Brightman
  • Rating:

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Ad Watch: Killzone 2: Marketing with 'Bullet' Precision

Killzone 2 is a hugely important title for Sony and PS3. The company's "Bullet" ad made gamers take notice, and SCEA's Scott Steinberg believes they've gotten many Xbox gamers t...

  • Type: Adwatch
  • Posted: 03/16/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Capcom on Resident Evil 5 Marketing

With RE5 hitting stores this week, we chatted with Capcom about its marketing strategy for one of the hottest games of '09.

  • Type: Adwatch
  • Posted: 03/12/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Watching Watchmen's Ads

With an advergame, an episodic downloadable game for XBLA and PS3, a viral site and numerous trailers, Watchmen is getting the full promotional blitz.

  • Type: Adwatch
  • Posted: 03/02/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: In-Game Ads Go Covert for Burn Notice

USA Network has successfully engaged its audience while also marketing for Saab with an advergame based on its TV drama Burn Notice. We chat with USA's vp of digital, Jesse Redn...

  • Type: Adwatch
  • Posted: 02/23/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Bikinis, Zombies and Hot Lead

"Asian girls don't be rude you need to *bleep* this zombie dude." D3 Publisher of America tells us all about their unique marketing for OneChanbara: Bikini Zombie Slayers, as we...

  • Type: Adwatch
  • Posted: 02/09/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Marketing Evolved

Should marketers be involved in the game development process from the start? When key decisions are made early on in a game's creation, the title can benefit greatly from quanti...

  • Type: Adwatch
  • Posted: 02/02/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Raising the Bar with AMI Meganet

Everyone knows that drinking and gaming go together like chocolate and peanut butter. AMI Meganet is reaching that gaming bar crowd with its digital out-of-home network.

  • Type: Adwatch
  • Posted: 01/26/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: Getting F/AME During the Recession

In these tight times, marketing budgets for games need to be monitored closely, but F/AME believes it's approach will yield more efficient marketing. We chat with the co-founders.

  • Type: Adwatch
  • Posted: 01/19/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: The Magical Artifact of 'Documarketing'

Marketers have gotten increasingly clever in the ways they advertise today's entertainment. One interesting method is to create documentaries connected to the product being mark...

  • Type: Adwatch
  • Posted: 01/12/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: 2008 Year in Review

Video games were once again fertile ground for advertisers in 2008, and whether companies were marketing the games or within games, GameDaily BIZ had it covered.

  • Type: Adwatch
  • Posted: 01/05/2009

  • Written By: David Radd
  • Rating:

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Ad Watch: PlayStation Ads Unleashed

SCEA kicked its marketing up a notch this holiday season. We chatted with VP of Product Marketing Scott Steinberg about the different aspects of the campaigns for PS3 and PSP an...

  • Type: Adwatch
  • Posted: 12/22/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: Outspark Shines with User Driven Marketing

If your business revolves around the free-to-play model, you better have a solid marketing execution. It's a good thing Outspark does, and social networking has played a huge role.

  • Type: Adwatch
  • Posted: 12/15/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: Happy Hour for Trailer Makers

Much like gaming itself, game trailers have come a long way. Today there are many more Hollywood agencies involved too. We speak with Happy Hour Creative boss Chris Hepburn abou...

  • Type: Adwatch
  • Posted: 12/08/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: InstantAction Gets Immediate Ads

Unlike casual portals, InstantAction is catering to a more hardcore audience, putting the site in a good spot with advertisers seeking this prime demographic as browser based ga...

  • Type: Adwatch
  • Posted: 12/01/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: C4 Explodes Onto Gaming Ad Scene

The Cimarron Group is taking its marketing expertise and applying it to video games with its new division, C4. We chat with C4 boss Matt Stainner about the secret ingredient in ...

  • Type: Adwatch
  • Posted: 11/17/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: Nissan 370Z Feels Need for Speed

In yet another sign of the importance of games as a marketing medium, Nissan has unveiled the new 370Z in Need for Speed. We spoke to both EA and Nissan about this major first f...

  • Type: Adwatch
  • Posted: 11/10/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: Ubisoft on Marketing EndWar and Tom Clancy

The Tom Clancy brand has been a huge asset for Ubisoft, but now with EndWar the publisher faces a new challenge: marketing a voice-controlled strategy game for consoles.

  • Type: Adwatch
  • Posted: 11/03/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: President Ackerman the Right Choice to Face Commies in Red Alert 3

It's one of the more unusual marketing campaigns we've seen, but the ads for C&C's President Ackerman certainly grab your attention, especially with the real election coming up.

  • Type: Adwatch
  • Posted: 10/27/2008

  • Written By: David Radd
  • Rating:

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Ad Watch: Image Metrics: The Face of Rock Band 2

Rock Band 2's trailer/into sequence, like the original Rock Band, has once again employed Image Metrics' facial animation tech to bring the characters to life. It's convincing a...

  • Type: Adwatch
  • Posted: 10/20/2008

  • Written By: David Radd
  • Rating:

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Braid

Braid is a wonderfully designed puzzle/platform game that at first looks deceivingly simple. The further you get into it, however, the more you'll appreciate the brilliant level design and remarkable gameplay.

Braid