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My Turn: Dealing with the Downturn – Panic or Sobriety?

Former Namco Bandai Games America VP Andrew Lelchuk examines the impact of the economy on the game industry and the lessons game companies can learn from the current downturn.

  • Type: MyTurn
  • Posted: 02/24/2009

  • Written By: Andrew Lelchuk
  • Rating:

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My Turn: 10 Tips to Adapt to a Changing Business Climate – and Come out a Winner

2008 was a great year for game sales, but with rampant layoffs and publishers buckling down, it's clear that the business climate has already changed. Here are 10 tips to surviv...

  • Type: MyTurn
  • Posted: 02/10/2009

  • Written By: Mark Friedler
  • Rating:

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My Turn: Dead Rising: Chop 'till you Drop – Give it a Fair Shake

With Dead Rising coming to the Wii in about a month, Capcom has had some interesting feedback. In this op-ed, Product Marketing Manager Colin Ferris explains why bringing the fr...

  • Type: MyTurn
  • Posted: 01/27/2009

  • Written By: Colin Ferris
  • Rating:

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My Turn: The Flow of Talent and Money from Consoles to Online Development

Former Capcom VP of Marketing Nique Fajors is now working with a new online games company. Fajors believes online games will continue to lure away funding and talent from the tr...

  • Type: MyTurn
  • Posted: 11/11/2008

  • Written By: Nique Fajors
  • Rating:

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My Turn: The Birth of the First Virtual Nation

Dr. Eyjolfur Gudmundsson, the Lead Economist at CCP, developer of EVE Online, talks about the impact of what's essentially a real-world economy in a virtual world.

  • Type: MyTurn
  • Posted: 10/14/2008

  • Written By: Eyjolfur Gudmundsson, PH.D.
  • Rating:

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My Turn: Dealing with 'Rogue Reality'

When game designers introduce realistic elements in their games, sometimes unwanted side effects are produced that affect real life. Shawn Foust, head of Sheppard Mullin's Video...

  • Type: MyTurn
  • Posted: 09/30/2008

  • Written By: Shawn Foust
  • Rating:

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My Turn: It's Time for Movie Mode

Ben Hoyt, formerly of Emergent, High Voltage and EA Chicago, argues for widespread adoption of a "movie mode" in games. Certain games (even good ones) are just too tedious to pl...

  • Type: MyTurn
  • Posted: 09/23/2008

  • Written By: Benjamin Hoyt
  • Rating:

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My Turn: Reinventing Retail for Gamers

GameStop's Dan DeMatteo has sparked much debate about digital distribution. In this op-ed, GamersGate CEO Theodore Bergquist talks about the challenges ahead and the great poten...

  • Type: MyTurn
  • Posted: 09/16/2008

  • Written By: Theodore Bergquist
  • Rating:

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My Turn: Gaming Needs a Real Sundance

Sure, events like IGF honor indie gamemakers, but Sachin Agarwal, CEO of online game marketplace Dawdle, argues that this industry needs a "Sundance" of gaming that will allow i...

  • Type: MyTurn
  • Posted: 09/09/2008

  • Written By: Sachin Agarwal
  • Rating:

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My Turn: In-Banner Games Keep Brands in Play

In-game advertising is all the rage these days, but another way for brand marketers to reach the savvy gamer audience is through engaging in-banner games. Eyeblaster's Ran Cohen...

  • Type: MyTurn
  • Posted: 07/29/2008

  • Written By: Ran Cohen and Yael Tolub
  • Rating:

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My Turn: How to Deal with Game Delays in the PR Schedule

A delay to a game's launch can put a hefty dent in the PR and marketing strategy for a title, if not handled properly. Alex Josef, CEO of Pacific Media Partners, provides some t...

  • Type: MyTurn
  • Posted: 07/08/2008

  • Written By: Alex Josef
  • Rating:

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My Turn: GTA IV: The Game Industry's Turning Point

GTA IV and Rockstar have truly elevated the medium of video games, says Qube Software's Jonathan Kent, to the point where games are battling for a larger piece of the entire ent...

  • Type: MyTurn
  • Posted: 05/06/2008

  • Written By: Jonathan Kent
  • Rating:

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My Turn: Giving Back to Our Industry

The future of game development rests on the shoulders of those learning game design today. Ed Magnin, game veteran and Chair of the Game & Simulation Program, at DeVry Universit...

  • Type: MyTurn
  • Posted: 04/22/2008

  • Written By: Ed Magnin
  • Rating:

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My Turn: Localization Should Not be an Afterthought

Adam McEwen, who heads the business development team at Keywords International, talks about the pitfalls of bad localization efforts. The video game business is truly global, so...

  • Type: MyTurn
  • Posted: 04/08/2008

  • Written By: Adam McEwen
  • Rating:

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My Turn: Move The Needle, Change The Game

Steve Schnur, EA's Worldwide Executive of Music and Marketing and President of Artwerk Music, talks about the evolution of the music business as it intersects with the video gam...

  • Type: MyTurn
  • Posted: 03/25/2008

  • Written By: Steven Schnur
  • Rating:

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My Turn: The Second Wave of In-Game Advertising

In this exclusive Jon Epstein, Chief Executive of in-game advertising firm Double Fusion, talks about lessons learned in in-game ads, the growth of the market, and how the indus...

  • Type: MyTurn
  • Posted: 03/12/2008

  • Written By: Jonathan Epstein
  • Rating:

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My Turn: Extending the Life of Your IP

Squeezing revenue out of a new IP beyond its launch window can be challenging, but as Mario Wynands, Managing Director at Sidhe Interactive, discovered, it can be done.

  • Type: MyTurn
  • Posted: 01/29/2008

  • Written By: Mario Wynands
  • Rating:

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My Turn: The Real Cost of Middleware

Middleware can be of great help to a game developer, but it's not the ultimate solution for everyone and costs can go much beyond the initial price tag. John O'Neill, Director o...

  • Type: MyTurn
  • Posted: 01/15/2008

  • Written By: John O'Neill
  • Rating:

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In-Game Advertising 101

Alex St. John, co-founder and CEO of WildTangent, talks about the importance and implementation of in-game and around-game advertising in the growing gaming landscape.

  • Type: MyTurn
  • Posted: 01/02/2008

  • Written By: Alex St. John
  • Rating:

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Gaming Giving Back

Believe it or not, gamers and game industry professionals can be pretty generous folk. In his latest monthly column, ECA founder Hal Halpin outlines many of the game-related cha...

  • Type: MyTurn
  • Posted: 12/18/2007

  • Written By: Hal Halpin
  • Rating:

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Braid

Braid is a wonderfully designed puzzle/platform game that at first looks deceivingly simple. The further you get into it, however, the more you'll appreciate the brilliant level design and remarkable gameplay.

Braid