EA Casual Entertainment Label announced today a new IP titled Zubo. Created for the 7 - 11 year old market, players must lead the Zubos against the evil Zombos. While players increase their Zubo army in size, variety and power, they will lead them into battle with music by tapping the stylus in a rhythmic pattern.

"Zubo represents the culmination of a dedicated incubation project, which specifically sought to develop a new videogame property for boys and girls under 12," said Harvey Elliott, Head of the EA Bright Light studio in Guildford, UK. "The team here has designed a rich, immersive and, above all, enjoyable experience -- one that will live in the schoolyard, at home or on the move."

Zubo will release on the DS in Fall 2008.