Considering the vast returns that Blizzard gets from their millions of loyal subscribers, it sounds like it's been a very wise investment.
by David Radd on Wednesday, September 17, 2008
PC Magazine is reporting that Blizzard has spent $200 million in upkeep for World of Warcraft since the game launched in 2004. This includes the staff, hardware support and the international customer service team and presumably does not include monies involved in the development of the game.
World of Warcraft has active subscribers numbering in the range of 10.9 million worldwide. While subscription fees are not identical in every region, the game still generates revenue estimated in the nine-figure range every month. Subscriptions are expected to spike again when the game's second expansion, World of Warcraft: Wrath of the Lich King, releases in November 2008.
World of Warcraft: Wrath of the Lich King
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
In the cold, harsh northlands...The Lich King Arthas has set in motion events that could lead to the extinction of all life on Azeroth. With the armies of the undead and the necromantic power of the plague threatening to sweep across the land, only the mightiest heroes can oppose the Lich King's will and end his reign of terror for all time.
Blizzard
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