Vivendi Games Posts 24% Sales Decline Without New WoW Expansion in Q1 (PC)

Emphasizing just how important World of Warcraft has become to Vivendi, the absence of a new expansion in Q1 dragged the games unit's sales down 24%.

by James Brightman on Wednesday, May 14, 2008

While the gaming world waits for the massive merger between Activision and Vivendi Games to finally close, today the French conglomerate released its first quarter fiscal results, showing an overall increase of 5.2 percent to 5.3 billion euros. Vivendi Games, however, did not fare so well. The division saw its sales total fall 24 percent to 221 million euros (around $341 million), in large part thanks to the absence of another new expansion in the hugely successful World of Warcraft MMO from Blizzard. During Q1 of last year, Blizzard launched World of Warcraft: The Burning Crusade, making for a tough comparison.

Blizzard Entertainment's revenues were still the driving force at Vivendi Games, however, coming in at 192 million euros in the first quarter. Vivendi also said that revenues at Sierra Entertainment, Sierra Online and Vivendi Games Mobile were all "slightly higher than their performance for the same period last year; in the face of unfavorable currency exchange movements on all business segments."

Vivendi also noted that WoW added an additional 700,000 subscribers during the quarter, bringing its worldwide total to 10.7 million. The second expansion, World of Warcraft: Wrath of the Lich King, is slated to launch in the second half of 2008, so we can probably all expect a sizable bump in Vivendi Games' sales then.

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World of Warcraft: Wrath of the Lich King

World of Warcraft: Wrath of the Lich King
  • GenreMMORPG
  • Release Date11/30/1999
  • PublisherBlizzard Entertainment
  • DeveloperBlizzard Entertainment
  • ESRBRP - Rating Pending