Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on the futuristic racer by increasing load times. A Sony representative informed GI.biz that the commercial was removed while the company attempts to make sure that ads do not affect gameplay. The obtrusive commercial was part of a new deal between Sony and Double Fusion, an in-game advertising firm. It's definitely not a good sign when the first ad out of the gate ends up being a picture-perfect example of consumers' worst fears about in-game advertising.
Sony wipes out interfering ad from WipEout HD originally appeared on Joystiq on Tue, 04 Aug 2009 09:10:00 EST.
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