According to Eurogamer, the U.K.'s Advertising Standards Authority has labeled a recent EA ad for Tiger Woods PGA Tour 09 as "misleading." The ad in question shows the titular golfer playing the game using a Wii Remote but with Xbox 360 gameplay footage. EA has responded that the ad did mention the numerous formats it is available for, but the watchdog group does not consider their explanation acceptable.

"They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to 'up the resolution' of Wii footage to broadcast quality," said the ASA. "Although we acknowledged that the message 'available on all formats' appeared in the final scene, we considered that viewers would infer from the ad that Tiger Woods was playing the game on a Wii console and the graphics shown behind him were representative of the actual game he was playing. Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading."

Earlier this year, GameDaily BIZ covered a different Tiger Woods ad, surrounding the "Jesus Shot."