The streak of brief yet impossibly frugal discounts continues! Until the end of the day, EA is selling The Sims 3 for the price of $29.99 -- a full twenty bucks off the standard cost of the game. Maxis' life simulators tend to retain their launch price long after hitting store shelves, so if you want to grab the title on the cheap, today might be your only chance for quite some time. Act quickly, though! We're losing daylight.

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