Bethesda Softworks' parent company ZeniMax Media Inc. announced today that it has gained a foothold in the Asian market with the establishment of a new Tokyo-based subsidiary, ZeniMax Asia K.K. ZeniMax Asia will publish Bethesda Softworks branded titles throughout Asian territories. The company said it will work with "strategic Asian distribution partners... to deliver a range of compelling titles in the coming years, including the highly anticipated Fallout 3."

Heading up ZeniMax Asia will be Tetsu Takahashi, who will serve as General Manager, ZeniMax Asia KK. "We are happy to be part of the ZeniMax family," he said. "Extending their direct reach throughout Asia is an exciting, new phase in the Company's expansion and we look forward to building upon their excellent reputation."

"Establishing operations in Asia is very important to us as we continue to expand our presence in markets outside of North America," said Robert Altman, CEO of ZeniMax Media Inc. "In addition to ZeniMax Europe Ltd., our direct relationships throughout Asia allow us to bring exciting titles like Fallout 3 to gamers across the globe."