by Micheal Mullen on Friday, December 14, 2007
On Friday morning, as part of a special conference call with Nintendo of America President Reggie Fils-Aime, the company announced that it would issue rain checks for those unable to buy its extremely popular console, the Nintendo Wii.
Fils-Aime said the rain check program—available only through GameStop stores—will "guarantee" that consumers can get a Wii after Christmas. On December 20 and 21, consumers can purchase a Wii rain check ("while supplies last") for the full $249 price. The Wii systems must be picked up by January 29.
"The fact of the matter is that this shortfall benefits no one. Enough systems would make everyone, including me, much happier. We're taking steps to alleviate frustration, at least for some consumers," commented Fils-Aime
He also noted that in order to expedite production Nintendo has tripled the workforce at their distribution facility in North Bend, Washington.
Additionally, Fils-Aime promised that more Wii systems would be available this weekend with retailer circulars running at "at least" six national retailers: Best Buy, K-Mart, Sears, Target, Toys 'R Us and Circuit City. He added that for Wal-Mart, which doesn't put out weekly circulars, "they will be pushing out massive amounts of Wii systems into their stores all week long."
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