Gameloft announced today that a new game, Love Triangle: Dating Challenge, is now available for mobile phones. The game is a dating "romantic comedy" with three main characters. The player's character is Erica, who is charming but shy. Her friend is Kiki who is beautiful and rich and usually self absorbed. Finally, we have Kiki's boyfriend Lucas, a handsome and clueless guy Erica is trying steal from Kiki.

"Love Triangle: Dating Challenge is a unique and fun game because it's a tongue-in-cheek take on all the dating dilemmas," said Michel Guillemot, president and CEO, Gameloft. "It's a light hearted female-friendly game and its appeal lies in the simple, but highly addictive gameplay where funny one-liners make or break the dating situation."

"It's clear that female mobile gamers claim a significant portion of the purchasing power," continued Guillemot. "By developing games such as Love Triangle: Dating Challenge, Gameloft continues to define and reach our audience in way that is appealing to them."