Today, Double Fusion announced the signing of two separate agreements. The first deal is a multi-year partnership with episodic game producer Kuma Games to place ads into several of the publisher's free-to-play original and TV-based episodic titles. The titles affected by this deal include Kuma\War, DinoHunters, Spike TV's The Kill Point and The History Channel's Dogfights and Shootout!.

"Our partnership with Kuma Games adds to the variety of titles and the broad reach we can offer advertisers," Jonathan Epstein, president and CEO of Double Fusion said. "The unique value of Kuma's games is that many of them have content rooted in existing TV shows from The History Channel and Spike TV, which have large fan bases. Through Kuma's games, marketers can reach to the core gamer, and well beyond."

"Today's 18 - 35 year old man demands more action, more immersion, and more community interaction in his entertainment than old media can ever provide," says Keith Halper, CEO of Kuma Games. "With the help of Double Fusion's superb brands and advertisers, Kuma engages 'Man 2.0' with the intense 3-D action he craves, free of charge, while providing sponsors with brand exposure and deep emotional engagement that's really unattainable in any other way."

The second agreement from Double Fusion is with Aeria Games. The game ad specialist will provide in- and around-game advertising for the free-to-download massively-multiplayer online racing game Project Torque. Between this advertising revenue and micro-transactions of digital item sales, Aeria will continue to be able to offer Project Torque to gamers for no monthly fee.

"Project Torque is another phenomenal example of the high-quality online games coming to market today that are natural fits in the Double Fusion network," said Epstein. "Introducing advertising into the game will bring Aeria the revenue that enables them to continue bringing top-quality gaming experiences to players for free."

"In a free-to-play racing title, where advertising is so important because it not only allows us to keep giving players free games, but also adds to the reality of the experience for the gamer, the choice of game advertising partner is crucial," said JT Nguyen, CMO, Aeria Games. "Double Fusion is unparalleled in their talents for matching brands to games and audiences, so we are confident that this program is going to benefit all of us, gamer included."