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Ubisoft (Assassin's Creed, Prince of Persia) is letting its gourmet franchises cook in the oven of public anticipation before releasing new titles, according to Forbes. The business publication said the publisher is "patient enough to allow its brands to grow slowly so gamers don't tire of them."Forbes posited that Ubisoft is doing this because it has learned from past mistakes. When Prince of Persia: The Sands of Time became a best-selling hit, the company rolled out two sequels (Warrior Within, The Two Thrones) in rapid succession to capitalize on the brand. Neither follow-up achieved the smash success of the first game.Ubisoft then decided to give customers a breather, and has waited three years to release the next Prince of Persia game. It plans to use the same strategy with Assassin's Creed, which was the industry's all-time best selling game from a totally new IP. The president of Ubisoft North America said:"When we bring it back, there will be more anticipation for it."[Via Joystiq]
Ubisoft won't release Assassin's Creed 2 until anticipation builds originally appeared on Big Download Blog on Tue, 24 Jun 2008 23:00:00 EST.
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