Burger King's Xbox Games (PS3)

Before you die you see THE KING

by David Radd on Monday, October 02, 2006

Today, Burger King announced three promotional games releasing this holiday season. Available only for the Xbox/Xbox 360, they span the genres of Action, Adventure, and Racing. The Blitz Games developed titles are Pocketbike Racer, Big Bumpin', and Sneak King.

The games include notable Burger King icons such as Subservient Chicken, Brooke Burke and, of course, The King. The games will cost $3.99 with the purchase of a BK Value Meal. Pocketbike Racer, Big Bumpin', and Sneak King will be available from November 19 - December 24.

"BURGER KING and Xbox are two brands that share many similarities, but operate in two distinctly different industries. We've chosen to join forces this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat," said Russ Klein. "We have plenty of experience integrating BURGER KING content into top-selling video game franchises, and now we're taking brand integration to the next level by creating customized, highly interactive, engaging and relevant long-format consumer entertainment."

"Xbox and Burger King both represent challenger brands that want to change the status quo connecting with customers on their terms in fun and entertaining ways," said Jeff Bell, corporate vice president of global marketing, Interactive Entertainment Business, Microsoft Corp. "Consumers are saying, 'Let me have what I want, the way I want it. In essence, Xbox also is an invitation to consumers to have it their way. Our partnership with Burger King represents an irreverent new approach to this invitation that's sure to provide a fun diversion for the whole family this holiday."

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Ninja Gaiden Sigma
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