NBA Street Online Brought to China by GigaMedia (PS3)

If you believe the statistics gathered by the NBA, basketball is played by 300 million in China and is the leading sport among Chinese youth. As such, it's a coup for GigaMedia to license NBA Street Online for the Sino region.

by David Radd on Monday, July 21, 2008

GigaMedia Limited announced today that it has signed an exclusive license from EA Sports. Under terms of this agreement, GigaMedia will offer NBA Street Online in China. Additionally, the two companies will enter into a strategic marketing partnership with Tencent Holdings, an Internet service provider in China.

"No one delivers sports action like EA and no one has a larger or more active community than Tencent," stated GigaMedia CEO Arthur Wang. "The partnership of Giga -- the leading online sports game provider -- with EA and Tencent is truly the Dream Team of online games in China."

"We are honored to partner with EA, the NBA and Tencent to bring the incomparable action, style, and excitement of NBA basketball to China in EA's brilliant new game," stated GigaMedia President Thomas Hui. "For the 300 million basketball players and millions of gamers in China, EA's NBA Street Onlineis a monster slam dunk."

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NBA Street Homecourt

NBA Street Homecourt
  • GenreSports
  • Release Date03/06/2007
  • PublisherEA Sports BIG
  • DeveloperEA Canada
  • ESRBE - Everyone