NBA Live 08

EA Sports, 2K Sports, Midway and SCEA are all taking advantage of the NBA All-Star Weekend in New Orleans to promote their respective b-ball titles. We talk to the publishers about the marketing plans.

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After numerous losing seasons, Electronic Arts finally wins its division with NBA Live 08. This year's game slam-dunks its predecessors, thanks to improved speed, more realistic player animations and most importantly, exquisite five-on-five play....

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Electronic Arts shoots a last second three, hoping to reclaim basketball glory.

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