Introducing upcoming marketing opportunities...
by Justin Davis, Modojo.com on Sunday, August 07, 2005
Entertainment marketing company The L.A. Office recently announced the schedule for the eight annual RoadShow Hollywood. The show serves as an opportunity for entertainment companies to present their upcoming properties to existing and potential promotional partners. This year's event has been expanded to four days, to accommodate the addition of videogames to the list of mediums covered by the event.
"We knew it was time to introduce gaming to this receptive audience of marketers and promotional partners as our attendees have been asking for it to be included during the last couple of years," said Mitch Litvak, President of The L.A. Office. "They are already using gaming in new ways to reach their audiences. It's looking like it will be the most popular day of the event."
The RoadShow begings Monday, September 26 in Hollywood, and runs through Thursday, September 29.
GameDaily


