Speaking to Reuters following the news that Mario & Sonic at the Olympic Games has sold over five million units, Sega of America President Simon Jeffery said he's aware of the increased consolidation in the video game industry (EA's purchase of BioWare/Pandemic, Activision Blizzard, EA looking to buy Take-Two, etc.), but Sega is very happy where it is currently – the company ranks as the sixth-biggest game publisher in the U.S. by revenue, according to The NPD Group.

"We're moving very nicely up the charts but we are also very cognizant of what is happening at very top end of market, with regards to some of the M&A activity," he noted. "That's not an area we want to play in right now. We have no interest in being acquired, we are very happy with our position right now."

It should be noted that Sega's parent company in Japan merged a few years ago with Sammy, so in order for any M&A activity to happen Sega Sammy would either have to merge with a new suitor or spin Sega off separately.

Jeffery continued, "There is plenty of room for smaller companies to be successful and profitable in this business. You don't have to be number one or number two. You can be number six very happily."

While Sega's success on the Wii and DS have certainly helped its bottom line, Jeffery also cautioned against flooding the Wii with nothing but casual games. You can read more about that in the GameDaily BIZ exclusive here.