inXile entertainment announced today that they have formed a new online business division called SparkWorkz. This business unit will be focused on building an online community and network featuring user-generated content.

"Our goal is to construct a highly entertaining and engaging online destination for people to show off their creative talents across a number of different game and non-game media environments," said Brian Fargo, chief executive officer of inXile entertainment. "Our experience with the internet sensation Line Rider proves that there is a very large demand for mediums that can allow people to showcase their artistic talents."

SparkWorkz will be headed up by David Heeley. He has extensive experience in business development, pre-sales and sales in North America, Europe and Asia. Heeley was most recently Regional Business Development and Sales Manager for the Microsoft Online Services Group in Singapore, where he led efforts to establish MSN and Windows Live in Southeast Asia for over two years.

"The success of SparkWorkz and inXile will be achieved by delivering on our vision to bring fans of high quality, user-generated content throughout the world closer to the people, information and activities that matter to them - where, when and how they want it," said Heeley.

"Today there are over 50,000 videos of Line Rider creations on YouTube alone, with the top track bringing in over 7,000,000 views," continued Fargo. "Fostering and serving this talent pool is a top priority for us, while providing advertisers and marketers with innovative opportunities to be part of this community. David brings a wealth of knowledge to this new role and we expect to see him build an amazing new experience for fans in the coming months."