Entertainment Software Association (ESA) today released the results of its annual survey on what interactive entertainment products consumers plan to buy for the holiday season. According to the study, 31% of Americans will give and/or receive games this holiday season. The survey, designed to highlight holiday consumer trends, was conducted in October 2005.

Additional results of the study show that 22% of households without children plan to give games a gift this holiday season, along with 49% of homes with children age 12 to 17 and 43% of homes with children under the age of 12. 35% of adult men will receive a game as a gift, far and away the largest demographic to increase over last year, when it was 26%. 35% of adults giving games are giving them to girls or women.