MI6: Halo 3 'Transcended Pop Culture'
In a special presentation at the recent MI6 Conference, Microsoft marketers talked about the success story that is Halo 3. MS wanted to make sure the mainstream, not just the hardcore, viewed Master Chief as a hero.
- Type: News
- Posted: 04/10/2008
- Written By: N. Evan Van Zelfden
MI6: BioShock, Halo 3, Assassin's Creed, Call of Duty 4 Campaigns Honored
The best games in the business were honored for their equally compelling marketing campaigns at last night's MI6 awards.
- Type: News
- Posted: 04/10/2008
- Written By: James Brightman
Master Chief Makes PS3 Appearance
One might think the fan made model of Master Chief in Unreal Tournment III for PS3 would cause a conniption fit for Microsoft's lawyers, but it was just laughs and high-fives all around.
- Type: News
- Posted: 03/27/2008
- Written By: David Radd
Halo 3 Gains Three New Maps in April
Multiplayer Halo 3 fans to gain new Ghost Town, Avalanche and one secret map next month.
- Type: News
- Posted: 03/19/2008
- Written By: Micheal Mullen
Halo 3 Wins Visual Effects Award
Halo 3 may have lost out to the likes of BioShock, Call of Duty 4 and Portal in previous award shows, but the game has been honored with a visual effects award from the Visual Effects Society.
- Type: News
- Posted: 03/05/2008
- Written By: James Brightman
Xbox Division Posts First-Half Profit
Who says the Xbox 360 is a loss leader? Microsoft is halfway through its fiscal year and the Xbox division has posted an operating income of $524 million. Halo 3 no doubt played big part in that.
- Type: News
- Posted: 01/24/2008
- Written By: James Brightman
Call of Duty 4 Tops Halo 3 on Xbox Live
Week after week Master Chief claimed the top spot on the Xbox Live charts, but last week Halo 3 actually was knocked down a peg by Activision's Call of Duty 4.
- Type: News
- Posted: 01/22/2008
- Written By: James Brightman
Gilbert Arenas Sponsors 08 MLG Kick Off
The "hibachi" might be on the cooler right now, but "Agent Zero" is still taking the time to sponsor up and coming professional gamers for the first online MLG Pro Circuit event of 2008.
- Type: News
- Posted: 01/17/2008
- Written By: David Radd
Xbox 360 Sells 17.7 Million, Halo 3 Reaches 8.1 Million
Powered by Halo 3 and Mass Effect this holiday, the Xbox 360 has now sold 17.7 million units across the globe. Master Chief's third adventure has sold over 8.1 million.
- Type: News
- Posted: 01/03/2008
- Written By: James Brightman
Halo 3 Purchased by 52% of Xbox 360 Owners in U.S.
It shouldn't come as much surprise, but if someone owns an Xbox 360, odds are he'll also pick up Halo 3. So far 52 percent of the U.S. installed base owns the game.
- Type: News
- Posted: 12/17/2007
- Written By: James Brightman
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