In August, Warner Music's CEO and Chairman Edgar Bronfman Jr. complained about the current pay structure for franchises like Guitar Hero and Rock Band, noting that there's "a very paltry licensing fee per song." Activision Blizzard chief Bobby Kotick then took it upon himself to defend the licensing structure.

Today, in a new interview with the Wall Street Journal, Kotick has once again gone on the attack. In fact, he believes that Guitar Hero is so beneficial for the music included in the game that perhaps Activision shouldn't pay a dime – maybe the labels should actually pay for the privilege of being included in the game.

"We compensate artists and publishers extremely well. There are millions and millions of dollars that are being made and paid. There's a misunderstanding of the value we bring to the catalog. What happens to your catalog in digital downloads? What happens to your merchandise? What happens to your ticket sales? When you look at the impact it can have on an Aerosmith, Van Halen or Metallica, it's really significant, so much so that you sort of question whether or not, in the case of those kinds of products, you should be paying any money at all and whether it should be the reverse," he stated.

Kotick doesn't buy the theory that it's the music that's selling his games, either. "We have lots of music to choose from, lots of artists to choose from. A 12-year-old kid has no idea who Steven Tyler is or who Aerosmith is. The bulk of our consumers will tell you they're not purchasing the products based on the songs that are included," he said. "They're purchasing based on how fun the songs are to play when they're playing them."

When the interviewer noted that World of Warcraft is one of the few successful Western games in Asia, Kotick also noted that Activision Blizzard may be bringing Guitar Hero east. He also believes that one of the reasons the game industry has thrived in this poor economy is precisely because of the value of games like Guitar Hero. "If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. I think what's happening is that people go out and spend the 50 or 60 dollars on Guitar Hero and they end up spending so many more hours playing it that they don't have a need to go out to the movies, or as much of a need to watch cable television," he said.

Spore Screenshots

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 1 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 2 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 3 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 4 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 5 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 6 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 7 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 8 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 9 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 10 of 112)