Not to be outdone by Nintendo's NASCAR efforts, Activision will deck out the No. 40 Dodge during the race at New Hampshire Motor Speedway with a Guitar Hero: Aerosmith design.
by David Radd on Wednesday, June 18, 2008
Activision and Chip Ganassi Racing today announced a special partnership with Target. This union will see Guitar Hero: Aerosmith featured on the driver Dario Franchitti's No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway on June 29. Additionally, Target stores will carry an exclusive bundle of Guitar Hero: Aerosmith for Wii, which will include the game, two wireless guitar controllers and a tour book, for $149.99.
"The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest," said Steve Eastman, Vice President, Target. "The music of Aerosmith bridges generations, just as the Wii has done. Everyone in the family can share that experience with this bundle."
"We're very excited to have Guitar Hero bring together two great American traditions, rock 'n' roll Aerosmith style, and NASCAR racing," said Dusty Welch, head of publishing Activision/RedOctane. "Fans at the event will get a double treat, watching their favorite drivers race and competing for a chance to face off against one of them on Guitar Hero: Aerosmith."
"I love video games and actually have versions of Guitar Hero that I play on my bus and at home. To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool." said Franchitti. "Who doesn't love Aerosmith's music; it's perfect for getting ready for the side-by-side, non-stop action of NASCAR racing."
GameDaily



