Take-Two Interactive announced today that Grand Theft Auto IV has set a new record for an entertainment launch, both for first day and first week sales by dollar value. The game, available for Xbox 360 and PS3, sold roughly 3.6 million units on its opening day, equal to $310 million global sales. First week sales for Grand Theft Auto IV were approximately 6 million units globally with an estimated retail value of over $500 million.

"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas," said Strauss Zelnick, Chairman of Take-Two. "Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto IV franchise to a new level."

"Rockstar's goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium," said Ben Feder, Take-Two's CEO. "This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece."