Sony Computer Entertainment is hoping that the recently released Gran Turismo 5 Prologue will whet gamers appetites. While basically half a game, Reuters is reporting that the title will still feature "Gran Turismo TV." This new addition will have content from the world of auto racing and may become something like a social network for car lovers.

"Our goal is to become another medium for car companies, like magazines and TVs," said Taku Imasaki, the U.S. senior producer for Gran Turismo 5 Prologue. "We're the perfect game for that and ideally we could become the MySpace or Facebook for auto enthusiasts."

Sony is also hopeful that Prologue will spur further PS3 sales this spring. "There are very, very few brands -- a handful or so -- that are directly responsible for moving hardware in volume over a 12-month period, and Gran Turismo has without doubt been that kind of title for PlayStation," Scott Steinberg, vice president of marketing for Sony Computer Entertainment America, told Reuters. "Prologue really opens up the spring for us."