Anybody who knows about Square Enix and its products knows that merchandising is a large part of their business. That's why the company is taking these counterfeit Final Fantasy swords so seriously.
by David Radd on Wednesday, February 13, 2008
Today, Square Enix announced that it has filed suit against four wholesalers for copyright infringement. The defendants have been charged with selling counterfeit replica swords, which Square Enix alleges "willfully infringed four videogames and one CG-animated film in Square Enix's Final Fantasy franchise." This follows a seizure by the United States Department of Homeland Security and Customs and Border Patrol and marks a step up by the company in its anti-piracy enforcement.
"We are actively pursuing those who commit intellectual property infringement against our company," said Yasuhiko Hasegawa, Square Enix's General Counsel. "Any illegal activities, including the sale and distribution of unauthorized replica merchandise and counterfeit jewelry, and the unauthorized copying of Square Enix games, music, movies, images, and other intellectual property, will be prosecuted. While Square Enix appreciates the enthusiasm of its fans, and values its relationship with them, it is also obligated to protect its intellectual property rights or risk weakening or losing the very rights that enable the company to continue to provide its fans with an exciting entertainment experience."
GameDaily


