Speaking to GamesIndustry.biz, Bethesda Software's European managing director Sean Brennan revealed that his company is working on an "M" rated title for the Wii. No title was revealed for the game, though the announcement may come soon at E3 2009.

"We are going to make an announcement on a really big Wii game this year, we've got a couple of other things in the pipeline, and it's a format we're really looking at with the right approach," said Brennan. "I've got consoles at home but I wouldn't sit and play an 18-rated game with my family on the Wii. Is there space in the Wii market for that? I think there is, but again, it's all about finding out how big that is. Is it five percent? If it's five percent of the market and you can own that space it's worth doing because you can achieve volume. If you can't own it at five per cent, it's not worth doing, quite frankly."

While many companies have done relatively well with family-friendly titles for the system, Brennan said that Bethsoft is not looking to follow that trend. "We're not going to establish a new range and call it 'My Girly Game Range' or whatever these other companies are doing, it's so me-too and boring," he said. "Looking at the opportunities in the Nintendo space is interesting for us because it's more driven by getting the right product for the demographic and also the right quality. We're not going to do a hamster simulator, it's not us. We're not going to produce games for girls or pet-sim products. There's nothing to distinguish them from one another."

"We have huge respect for the Nintendo platforms, and from a marketing perspective globally they've been phenomenal. It would be churlish to ignore that space," he added. "It was a problem with the DS space as well, because as soon as you spot the bandwagon, it's already too late. People don't get that. There are still some people jumping on the bandwagon but it's not within our business philosophy."

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