GameDaily

GameDaily Web Images Videos

Consoles

EA Announces Sports 'Freestyle' Brand (WII)

Check It
Impressions: WWE SmackDown vs. RAW 2009Inferno matches and create-a-finisher highlight this year's WWE extravaganza.
GameDaily's Best and Worst of E3There were tons of games at last week's E3, but only a select few have the honor of being the best, and the dubious distinction of being crap.
Listen Now: Video Game ScoresExperience your favorite game music in a whole new way.

EA Sports continues its efforts to strengthen its brand as the company is striving to target the casual games market with three original sports titles under a new sub-brand.

by James Reilly on Tuesday, May 06, 2008

In an effort to capitalize on the ever-growing casual games market, Electronic Arts announced today its new 'EA Sports Freestyle' brand. EA looks to create easy, pick-up-and-play games for all ages and hopes this new brand will satisfy both the casual and hardcore sports gaming audiences.

"The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand," said Peter Moore, president, EA Sports. "EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports."

Three new 'Freestyle' titles are expected to hit within the next year including the multi-platform release FaceBreaker, an arcade-style boxing game, in September.