Masthead Studios announced today that it has integrated Scaleform GFx into Earthrise. This will help provide better UI production and a superior UI experience overall in the post-apocalyptic MMO. Earthrise's UI is being developed in a more efficient manner by eliminating steps between design and execution with the help of Scaleform's GFx.

"This software has provided our art team with the artistic freedom that we want," said Atanas Atanasov, CEO of Masthead Studios. "The tools allowed us to create a rich, interactive and dynamic user interface without losing time."

"While designing the UI for Earthrise we wanted to give our artists the power to directly create the look and feel of the game without depending on programmers to implement their vision," continued Atanasov. "We chose Scaleform GFx middleware because it's fast and optimized for the game's implementation of the Flash rendering engine."