If you live in Boston or San Francisco and are curious enough about EA Sports Active to go into a retail store devoted entirely to the fitness game, you're in luck! And maybe yo...
Stop being a couch potato and work up a sweat with these hardcore exercise games.
We've always thought slapping a number at the end of a title is a pretty unoriginal way to name a sequel, but EA has lowered the bar, perhaps even digging out a bar-shaped hole...
Speaking at the Edinburgh Interactive Conference this week, Peter Moore explained how EA Sports changed its business strategy in order to address a growing female demographic. ...
As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the ...
EA's stock took a near seven percent dive yesterday, following the publishing giant's latest earnings report on Tuesday, GI.biz reports. As of writing this post, the stock stan...
We've been hearing recession tales of woe for months now in the video game industry. Today is no different, as EA is posting a net loss of $234 million for its financial Q1 sal...
Throwing stuff at stuff is okay, but what Wii owners really like is stretching. That's the takeaway we've gleaned from EA's quarterly financial results, which reveal that EA Spo...
Thanks to the success of games such as Wii Fit, EA Sports Active and Jillian Michaels' Fitness Ultimatum 2009, the medical community is starting to take games seriously as a me...
We've heard stories of PR reps and devs obsessing over Metacritic scores, but EA Sports' Peter Moore's not sweating them, at least when it comes to Wii games. Noting that some ...
