Lazard Capital Markets analyst Colin Sebastian told Gamasutra that, while the gaming industry is currently "stable," sales figures of Activision's critically-lauded DJ Hero look to be only "modest" in the US -- an understatement in the UK....

Read More

Another football game came out in the UK last week and, once again, it came in first place in the region's weekly software sales charts. This time around, the game was Football Manager 2010, in which soccer isn't played, but rather, managed....

Read More

Activision and FreeStyleGames aren't wasting any time in expanding DJ Hero's already fairly expansive 93-mix-long track list. The "Extended Mix Pack 01" DLC will be added to the Xbox Live Marketplace and PlayStation Store today and includes the...

Read More

When celebrities get on board for a game, the inevitable pitfall is the dreaded interview where said celebrity awkwardly tries relating to the "gamer" crowd (trust us, we know all about it.) With DJ Hero dropping this week, celebrity sponsor...

Read More

DJ Hero could end up being the most divisive video game ever created. It flies proudly in the face of certain qualities I've come to expect of the casual-aimed rhythm genre -- qualities such as accessibility, recognizability and general ease of...

Read More

Outstanding video games stick with you long after the console's shut off. They invade dreams, prevent work from getting done and even wreck havoc on one's social life, so it's no surprise that we can't stop thinking about Activision's DJ Hero. ...

Read More

It's rare that we hear anything but doe-eyed optimism from publishers of yet-to-be-released games -- however, Activision's Kai Huang, co-creator of the Guitar Hero franchise, recently voiced some fairly realistic expectations for the upcoming...

Read More

Martin Truex Jr. takes a break from racing to talk video games.

Read More

If Activision really wants to reach the widest possible audience with DJ Hero, TV commercials are probably the best way to expedite that process. If said TV commercials happen to feature Daft Punk's wonderfully catchy "Around the World," even...

Read More

While the Guitar Hero franchise has ensnared many a casual passerby with its infectious mix of rock tunes, Activision senior brand manager Ian McClellan believes that the publisher's next rhythm release, DJ Hero, will draw in people who have yet...

Read More