Hasbro gets Magic, Infogrames retains D&D
by David Radd on Thursday, June 09, 2005
Hasbro and Infogrames (Atari) concurrently announced that Hasbro has taken back the video game rights for some of its intellectual properties to the tune of $65 million. The rights that Hasbro has reaquired include Transformers, My Little Pony, and Magic: The Gathering. As part of the agreement, Infogrames has secured a 10-year deal for exclusive rights to Dungeons and Dragons, along with a 7-year contract for wireless, online, and interactive television versions of nine Hasbro properties, including Monopoly, Scrabble, and Battleship.
"We think this is a great move for both companies," said Alfred J. Verrecchia, President and Chief Executive Officer of Hasbro. "This new agreement allows Hasbro to fully exploit its' brands in a wide variety of growth platforms including next generation consoles, around the world, while at the same time giving Infogrames the rights to 10 popular Hasbro brands."
"This agreement is consistent with our objective of providing more resources for the Group's growth, while concentrating on brands with a significant potential, and investing in Atari's new products," commented Bruno Bonnell, Infogrames Chairman and Chief Creative Officer. "By securing a ten-year license to Dungeons and Dragons and obtaining seven-year rights to nine major properties for wireless, Internet (online games) and interactive television formats, we have strengthened our relationship with Hasbro and taken steps in anticipation of technological developments in our industry."
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