EA Games is taking its IP seriously. It was recently revealed that Mirror's Edge would become a trilogy, and now EA Games label president Frank Gibeau and EA Redwood Shores studio GM Glenn Schofield have shared some details with Variety about some of the publisher's other important franchises.
Notably, survival-horror title Dead Space, which has gotten good reviews, is likely to get a sequel. Schofield also acknowledged that EA is looking to leverage the property in film and other media. "We're talking with movie studios right now. We have been all along," he said. "The difference with this is we need to go in and say, 'This is not a $10 million movie.' Sure somebody could make it, but that's not what we are looking for. It's an expensive movie. By doing this now, we could have a movie that bridges the gap between the two games."
While EA has been supportive and wants to create successful new IPs, Schofield admitted that he was quite nervous during the project. "The focus the whole time [on Dead Space] has been on quality. It really has. When you're making a new IP, you're paranoid the whole time. You're not Madden. You're not a license they just spent $20 million on. You are your own thing. If it's not good, you will be cut," he said.
As for some of EA's other properties, Gibeau did confirm that the publisher has a "sequel idea planned" for both Army of Two and Battlefield: Bad Company. Gibeau commented that EA has really taken a lot of heat in recent years and the publisher is making an effort to improve its portfolio to include more original IPs.
"We found a few years ago that we had a set of problems where EA's reputation became one of just doing sports games, sequels and licenses and the market was reacting to newer properties like Grand Theft Auto and Halo. We were serializing and overiterating," Gibeau confessed. "Also, internally, a lot of creative teams wanted to do their own stuff. They were fed up with following somebody else's rules. That confluence of factors came into play and we said we need to methodically add new IPs every year and start to change the balance of the portfolio away from being overweighted on sports and movie licenses and toward things like The Sims..."






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