Allegorithmic announced today that they have signed a licensing deal with Ready At Dawn Studios. Under terms of the agreement, the developer of God of War: Chains of Olympus and Daxter will gain access to ProFX. The middleware will be used on their first next-gen title, and was chosen because it can produce small texture files while retaining visual quality.


"Procedural texturing offers many potential technological and artistic benefits, yet the process of translating a precise texture from an artist's mind into a procedure is difficult to formulate," said Andrea Pessino, cofounder and vice-president of technology at Ready At Dawn Studios. "The greatest strength of the Allegorithmic technology is that it has made fully procedural texturing a viable alternative to hand-painting, by means of a visual language appealing to artists as well as engineers. We have been researching and integrating Allegorithmic products into our engine for a few months now, and we anticipate that ProFX and its future developments will remain an important and valuable addition to our core production pipeline and technology."

"My personal latest video-game blast was God of War on the PSP; hence my excitement to see Ready At Dawn and their top notch team license ProFX for their very first project to be released on new-generation platforms," said Dr. Sebastien Deguy, Allegorithmic's president and founder. "Working on the highly constrained PSP pushed them to think outside the box when it comes to art pipelines and asset optimizations. They have been incredibly receptive to ProFX and what it brings in terms of productivity, scalability and fast distribution. I can't wait to see what they come up with!"