Crytek's President and CEO, Cevat Yerli will be giving a keynote address at the upcoming GC Asia Conference in Singapore this September. Yerli will be addressing what Crytek does best: high-end graphics. He will talk at length on graphical immersion, realism, and rendering.

"The technology available today is light years ahead of what was generally available just five years ago," said Yerli. "Add those advancements to increasing technical expertise as we learn more about graphically creating immersive worlds, and the conditions are right to have graphics play a major role in telling the story of a game."

"Cevat Yerli and Crytek are not only major names in Germany, but also the global video game market," said Frank Sliwka, Conference Director of GCAC. "His keynote will be one of the highlights of the conference and I'm confident he'll inspire the audience to view graphics as an element that is finally capable of telling stories on the level of cinema."

GCA and GCAC take place September 18-20, 2008 at the Suntec International Convention & Exhibition Centre Singapore.