Crash Bandicoot has been the mascot of the PSOne and PS2 consoles for some time now (although one could argue that Jak and Daxter have become the new mascots). Crash was modeled along the same lines as Sega's Sonic the Hedgehog, with a zanier personality and a different posse of supporting characters. Over time the franchise has branched out into the other consoles and handhelds and now has titles for every system.

Vivendi Universal Games has decided to launch a website only for the Crash Bandicoot series. The site includes wallpapers, the back story on the games, videos, reviews, a Crash Bandicoot club and a glimpse of the upcoming release of Crash Nitro Kart in Europe.