Earlier this week, GameDaily BIZ detailed the Command & Conquer Red Alert 3 ad campaign centering around President Ackerman, played by J.K. Simmons. EA revealed to us at the time that David Hasselhoff was also in the running for the role.

Now, ConquerThisLife.com has finally launched and shown that EA has found some way to involve the pop culture icon. He shills for Red Alert 3 in several videos, and if the site's own trackers are to be believed, these videos have already been viewed millions of times.