Double Fusion today announced that it has signed an agreement with NCsoft to provide in-game ads to City of Heroes. The two partners believe that the ads will provide realism in the game's modern urban environment, though players will have an option of opting out of the advertising. NCsoft and Double Fusion signed a similar deal last year for the titles Exteel and Dungeon Runners.

"Our partnership with NCsoft is a clear showcase for two of our guiding philosophies: bringing value to the player through appropriate use of advertising spaces and bringing new business models to the marketplace by creating new revenue streams that can help fund game development and community support," said Jonathan Epstein, president and CEO, Double Fusion.

"City of Heroes is a key property for NCsoft and we take great care to grow and nurture our player community," said Brian Clayton, General Manager of NCsoft's Northern California studio.