MI6: Activision 'Thinking Global, Acting Local' for Marketing
Will Kassoy, SVP of Global Brand Management at Activision, talks at MI6 about the importance of marketing video games on a global basis.
- Type: News
- Posted: 04/08/2008
- Written By: N. Evan Van Zelfden
Bobby Kotick Ponders Call of Duty MMO, Guitar Hero Future
Emboldened by the Blizzard merger, Activision Chief Bobby Kotick is apparently looking at a possible MMO scenario for Call of Duty. He also talked about "line extensions" for Guitar Hero, and bringing the game to Asia.
- Type: News
- Posted: 03/05/2008
- Written By: James Brightman
DICE: GameStop to Label Interactive Achievement Award Winners
In the latest attempt to validate the Interactive Achievement Awards (and get them more visibility) GameStop and the AIAS have entered into a landmark agreement.
- Type: News
- Posted: 02/08/2008
- Written By: David Radd
DICE: Call of Duty 4 Cleans Up at IAAs
Activision's Call of Duty 4 tied BioShock for the most awards (four), but it was Call of Duty that earned both overall game of the year and console game of the year.
- Type: News
- Posted: 02/08/2008
- Written By: James Brightman
Steam Hits 15 Million Accounts
Service celebrates massive growth and speeds up development of Steamworks.
- Type: News
- Posted: 02/07/2008
- Written By: Micheal Mullen
Call of Duty 4 No. 1 in 2007 Worldwide
Topping hot games such as Halo 3 and Guitar Hero III, Call of Duty 4: Modern Warfare has been confirmed as the best selling title worldwide for the calendar 2007.
- Type: News
- Posted: 01/25/2008
- Written By: David Radd
PS3 to Continue to Close the Gap with Xbox 360 in January – simExchange
The Xbox 360 outsells the PS3 but the ratio is dropping and will hit another low as the sales gap closes in January, according to prediction market simExchange.
- Type: News
- Posted: 01/18/2008
- Written By: James Brightman
NPD Results Crown Activision No. 1
It's now official: Activision had the greatest sales total for 2007. Propelled by awesome results from Guitar Hero III and Call of Duty 4, Activision reported 17.7% market share for the year.
- Type: News
- Posted: 01/18/2008
- Written By: David Radd
BioShock Snags Record-Breaking 12 Interactive Achievement Award Noms
The critically acclaimed blockbuster from Ken Levine and 2K Boston will vie for Game of the Year with Call of Duty 4, Rock Band, Super Mario Galaxy and The Orange Box. More nominees within...
- Type: News
- Posted: 01/17/2008
- Written By: James Brightman
Call of Duty Dev 'Blown Away' by PC Piracy
Infinity Ward, the team behind the outstanding Call of Duty 4, found that the number of people who have pirated their latest effort on PC is an "astounding" amount.
- Type: News
- Posted: 01/15/2008
- Written By: James Brightman
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