In the months leading up to the release of Call of Duty World at War, there have been rumblings from the gaming community about the entry in the series not being "valid" since it was not being developed by series creator Infinity Ward. Publisher Activision responded by playing up the competition between Call of Duty World at War developer Treyarch and Infinity Ward. Things are apparently not as "happily competitive" as have been asserted, however, if the blog post by Infinity Ward director of communications and community manager Robert Bowling towards Activision producer Noah Heller are any indication.

"If I see one more Call of Duty 4: Modern Warfare google alert come through my inbox, that ends up being a COD:WaW article that is only showing up because YOU referenced Call of Duty 4: Modern Warfare more times than you mention World At War, especially when you're pulling s*** out of your ass," reads Bowling's post. "Come on man, interview about your game. Not OURS! Call of Duty: World at War can stand on it's own merits, leave ours out of it."

"A rule of thumb I like to use is.... when promoting your game, promote YOUR game," he continued. "Don't compare it to another game, or reference what OTHER games did in the past, pitch YOUR game. I mean, you have lots of cool things you could talk about... like Nazi Zombies...."

"Can you guys please stop interviewing this guy, talk to someone who actually works on the Dev Team at Treyarch and knows what the f*** they're talking about," pleaded Bowling to the media. "Not Senior Super Douche Noah Heller from Activision - who apparently has never played the game and doesn't even work at the developer."