Burnout is In-Game Ad Paradise (XB360)

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The newly released racing game features in-game ads out the wazoo. Among the brands featured in Burnout Paradise are Burger King, Diesel, Gillette, CompUSA.com, and JL Audio.

by David Radd on Tuesday, January 29, 2008

IGA Worldwide announced today the various brand partnerships to be featured in EA's Burnout Paradise. Among the notable brands in the game are Burger King, Diesel, Gillette, CompUSA.com, Vizio and JL Audio. IGA has worked wtih these brands and incorporated them in various billboards, retail stores, radio stations and vehicles in Burnout Paradise's game environment.

"We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around the world," said Justin Townsend, CEO of IGA Worldwide. "The in-game advertising market is expected to reach nearly £340m/$670m this year which would indicate marketers, game developers and publishers like EA are fast becoming more convinced of the many branding and financial benefits that advertising within this medium continues to deliver."