We got to see the Nintendo promotional machine in action firsthand, what with them having a pretty cool group of folks out promoting the U.S. release of Brain Age a few blocks from our San Francisco office. Apparently, they're going to be out and about in New York and Chicago in addition to San Francisco, talking about the game, giving people hands on time, and passing out a few free copies along the way. They're looking to reel in that thirty-plus demographic with promises of super-intelligence and Sudoku. Interesting approach, and it'll be cool to see if and how it catches on.

Gray matters.

Channel 5 Eyewitness news, you've been scooped.

All those free copies, all that training. These guys are awesome.

Re-iteration: These guys = awesome.

Another brain falls victim...

The man on the left is a fool. Let's hope these people can help him.