Thanks to the folks at MI6, we've been bringing you an exclusive game marketing fact per day, counting down to the inaugural MI6 Conference & Awards Show, which has now come to a close.

Here's our final fact: "Whatever you want": Among those who purchase games as gifts for others, 67% say they always buy exactly the game the receiver asked for.

Check out yesterday's fact here. The 2006 MI6 Consumer Study, commissioned by AEIM and conducted by the Frank N. Magid organization was presented in its entirety by CEO Brent Magid during the MI6 Conference & Awards. The entire study has now been made available as a pdf file here.