Electronic Arts' Boom Blox only sold 60,000 units during the May NPD reporting period, and the game at the time was turned into a bit of a whipping boy for Wii third-party struggles. Here we are just a couple months later, however, and EA has revealed in a conference call (following its Q1 fiscal results) that Boom Blox has actually reached 450,000 unit sales.

EA CFO Eric Brown said the title met the publisher's expectations since launch while CEO John Riccitiello added that the game "continues to sell well." As EA Casual's Kathy Vrabeck pointed out to us in a recent interview, casual games can't necessarily be measured on the same scale as more traditional video games. "When you get a great casual game, you don't always know it right away. I think the nature of the casual gamer is we're not going to see the big splash, week one sales," she told us. Boom Blox's performance seems to be proof of that.

Regarding the Steven Spielberg title, she commented, "This has been a great release for us. Internally, we had to work against our target consumer much harder than we've ever had to because we have an organization that markets and sells to core gamers better than anyone in the industry and has not had much experience with a kids property. I was very much looking at consumer press like getting Steven Spielberg on the front page of USA Today or a big article in a parenting magazine. Those are huge events for communication around this game. Those are not things historically EA has looked for. We didn't allow pre-orders because we didn't feel like that's where our dollars are best served. We spent money in-store on signage and things that draw attention to the product for a mom that shops with her kid. We really focused our efforts on this eight to 12-year-old kid that wants to play this cool, innovative Wii game. I think we delivered on the marketing assets, our world-wide sell-in and our initial sell-through."

Thanks to ShackNews for the tip