Bizarre Creations, best known for creating the Project Gotham Racing series for Xbox 360, has a knack for creating a petrol-powered arcade-style racer that hides a simulation game beneath it's fast moving visage. So when Activision bought the developer in 2007, fans joked about merging Bizarre's racing knowledge with the Activision's well-known movie licenses and since then, there's rumors that a James Bond driving game is in the works.

Thankfully, Activision appears to have been an excellent steward, allowing the developer to work on what may be its next big racing franchise, Blur. This week, Activision released a new trailer of CG content that begins by showing a hot red car, which then transitions into more footage of tricked out street racers.

While the video doesn't seem to answer any questions, it does appear that Blur's target audience is clear... Need for Speed fans.