Sony Promotes Shuhei Yoshida to President SCE Worldwide Studios

Rather than looking outside the company to fill Phil Harrison's shoes, Sony has moved one of the initial members of the PlayStation business into the important role.

by James Brightman on Friday, May 16, 2008

Sony Promotes Shuhei Yoshida to President SCE Worldwide Studios

Following the departure of Phil Harrison, Sony has finally decided on a replacement for the position of President of Sony Computer Entertainment Worldwide Studios. The company has appointed PlayStation veteran Shuhei Yoshida to the role, effective May 16.

Yoshida has been with SCEI since 1993. He was part of the initial team that established the PlayStation business, which of course had a huge impact on the growth of the video game industry. A few years later in April 1996, he was appointed Producer of the Product Development Department, and then in April 2000 he joined Sony Computer Entertainment America as Vice President of Product Development. He served in various positions in product development, helping to produce a number of global best selling franchises. Most recently, in February 2007, he was promoted to Senior Vice President, US Studios, SCE WWS.

"SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader," said Kazuo Hirai, President and Group CEO, SCEI. "Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PlayStation 3 and PSP platforms and vigorously expand the gaming market."

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