Reggie Fils-Aime: Wii Shortages 'Highly, Highly Unfortunate'

Nintendo of America's head honcho says that they are "working tirelessly" to meet the high Wii demand. He called the shortage situation "highly, highly unfortunate."

by James Brightman on Wednesday, December 05, 2007

Reggie Fils-Aime: Wii Shortages 'Highly, Highly Unfortunate'

Nintendo of America President Reggie Fils-Aime completes MSNBC's trio of console maker interviews. The Nintendo exec said that the company is not "conservative in our manufacturing." He added, "If anything, we've been too conservative in understanding the depth of enjoyment and passion that the consumer has for the [Wii] console."

Fils-Aime also once again rejected any idea that the shortages might be artificial. "In absolute terms, it is highly, highly unfortunate that consumers cannot find a Wii to purchase," he said. "And anyone who suggests that a shortage is good for business really doesn't understand business. We want the consumer to walk into any retail establishment and find the product. And that's what we're working tirelessly to make happen."

Nintendo recently boosted Wii production to about 1.8 million units per month, but it's still difficult to find one at retail. Wedbush Morgan Securities analyst Michael Pachter recently estimated that the Wii would sell another 1.7 million units in the U.S. alone during December, compared to 1.5 million Xbox 360s and 800,000 PS3s.

In another part of the interview, Fils-Aime also said that Nintendo hasn't forgotten about the core gamers. Games like Super Mario Galaxy and Super Smash Bros. Brawl (due out Feb. 10) are proof of that, he said. "We have games that satisfy the core, but in our view, that is but a small part of the total gaming market. There are more than twice as many consumers that used to game, but don't game today. We need to make sure that we include them in the mix as well," Fils-Aime explained.

Some core gamers have also been disappointed with the Wii's minimal online functionality (compared to Xbox Live), but Fils-Aime isn't concerned. "Our view is that the online experience needs to be something that adds value to the consumer experience and enables them to have a more in-depth experience – especially with the Wii remote. When you talk about gamertags, that really is a hardcore desire versus activity like creating Miis and other functionality that in our view, is much more what the mass market wants in their video-game console," he said.

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