On its earnings call today following the fiscal 2007 results, Sony management indicated (as reported by Lazard Capital Markets analyst Colin Sebastian) that "chasing unit market share" versus Microsoft and Nintendo is not all that important right now.

"...the company is now more focused on achieving profitability in the PlayStation segment and rolling out online services (e.g. PlayStation Home)," said Sebastian, and consequently, "a price cut is less likely on the PS3 this year, at least in the near term."

Sebastian also seemed to be unimpressed by Sony's PS3 hardware forecast for the current fiscal year. "The company expects to ship 10M units of PS3 hardware worldwide this year, an 8% increase year over year, which is slightly lower than we anticipated given the improving momentum in PS3 sales demonstrated in the last two quarters," he said.