GameDaily BIZ tracked down Anita Frazier for a quick Q&A.

BIZ: With the PS3 sales rising to 466K in November, do you believe the tide has finally turned for Sony's console? It still was significantly outsold by the competition.

AF: November saw a significant sales improvement over prior months, but yes, the PS3 realized the least sales of the current hardware systems. What I think this shows is that both seasonality and the price cut did its part in lifting sales, but another piece of the puzzle is to have that killer app that will really drive adoption, and that doesn't seem to have hit yet. Once it does, the landscape will change. I would expect another big lift in December, again, mostly due to the lower price and the fact that December is always the biggest month for any hardware system. But overall I think the increase is a good one, and a sign for sure that this "battle" hasn't been decided yet, and since the PS2 continues to sell so well it provides a nice foundation for the Sony brand.

BIZ: How much do you think Wii shortages hurt the Wii? It still sold 981K.

AF: It's hard for me to use the word "hurt" given the Wii captured the highest unit sales of all console systems. That said, it's clear that there isn't an abundance of inventory at retail, so we don't know, and I won't conjecture, how many could have sold had there been ample inventory. Overall the platform seems to be doing very well in spite of inventory constraints.

BIZ: There's been so much hype about Rock Band, but it's not in the top 10. Where did it end up and how many did it sell? Do you think cost was a hindrance?

AF: 360 Rock Band came in 12th at 312K units, and the title (including the PS3) version also ranked 12th for the month at 382K. While I do think price is playing a factor, the game garnered very high review scores and as word of mouth spreads, it can definitely pick up momentum in December, and into the New Year. I also think a limited initial shipment may have played into the figures we're seeing.

BIZ: Any big trends or surprises you'd like to point out?

AF: With so many collectors or limited edition games as well as premium priced titles like Guitar Hero and Rock Band in the market, average retail prices of software are increasing so that is part of what accounts for software dollar growth. What I liked seeing this month is that year-to-date through November, software unit sales are up 14% when they were up 11% as of October. That's the kind of trend that will be very beneficial to the industry heading into 2008 when the focus should shift slightly more toward game acquisition from a year really marked by hardware acquisition. Increased software sales is what the industry ultimately needs to keep seeing to grow.

BIZ: With one month to go and the industry at over $13B, can Dec. rack up another $4B or $5B to get close to the $18B you had predicted?

AF: Sure. December as a standalone month can be 25-30% of total year sales, so if you're amazed at the numbers this month, just wait. $18B is definitely in the realm of possibility.