Nintendo Sales Go Through the Roof During Thanksgiving Week
Over a million DS and Wii units combined were sold during a one-week period as consumers raced to snatch up the handheld and the popular console. Reggie Fils-Aime says the company "didn't accurately estimate demand."
by James Brightman on Tuesday, November 27, 2007
Nintendo of America today announced that during the Thanksgiving week (according to internal sales data from Sunday, Nov. 18, through Saturday, Nov. 24.), the company sold more products than in any other time in its illustrious history. More than 653,000 DS units were sold along with another 350,000 Wiis. Nintendo also said that they sold "millions of games and accessories."
Both sales tallies represent record highs for the DS and Wii. The previous all-time sales record for Thanksgiving week was held by the Game Boy Advance in 2005, which sold 600K at the time. Nintendo reminded everyone that the DS "remains on track to be the top-selling video game system of 2007."
As for the Wii, its 350K total represents the highest one-week U.S. sales total outside of its launch week one year ago, Nintendo said. The Wii reached 5 million sold in the U.S. after only 12 months of availability, which is faster than any video game system in history, Nintendo boasted. The company has sold 5.5 million Wiis in the U.S. thus far and remains on track to sell 17.5 million Wiis worldwide in the fiscal year ending March 31, 2008.
Although Nintendo has boosted Wii production to about 1.8 million per month, shortages still persist and consumers looking for a Wii will have to look hard and often.
"I couldn't find a single Wii system on the shelves — literally as I was walking into a Wal-Mart at 11 a.m., someone was walking out with the last one," Nintendo of America President Reggie Fils-Aime told the AP. "Consumers are buying every game we can put into the system."
"As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family," George Harrison, Nintendo of America's senior vice president of marketing and corporate communications, said in a release. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price."
Some skeptics have suggested that Nintendo has been deliberately constraining supply to create artificial shortages, but Fils-Aime adamantly denied that possibility. "A shortage benefits no one," he told the AP. "We're disappointed. This was all about how we didn't accurately estimate demand. We need to be more bullish about the potential for the Wii."
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